An important consideration is how long should a blog post be 2022 to optimise rankings and indexing. It is said as a rule of thumb that 2,000 words is a solid volume of words for your blog post, HubSpot states that blog posts range from around 600 to 2,000 words.
Setting a target of 2,000 words per blog post will prevent you from publishing thin content that will not get rankings. Your content needs to comprehensively cover the topic and ensure keywords are targeted. This means throughout the blog post the keyword should be seen in headers and throughout the body of text, this is known as keyword density.
Alongside the keyword being implemented throughout the blog post there should also be LSI keywords and complimentary keywords that are related in terms of search intent and variations of the primary keyword. This will optimise your chances of ranking in the search engines and optimise the amount of organic traffic you generate from the blog post.
Alongside word count it is also important to consider the use of images, video, graphics and ensure your blog post is user friendly. The volume of words is also subordinate to the quality of copy, we have recently written a post on the trident model, which is a guide to ensure your written copy is optimised.
It is important to break down your blog post into digestible content, this will mean using H1, H2 & H3 headers appropriately and making sure that content is spaced out thoughtfully to encourage reading and not intimidate the user with blocks of text, the use of images, graphics and video will also assist with this process.