Before we assess is video important for SEO, lets look at what video SEO is exactly and look at how SEO and video have been discussed by the SEO industry leaders. Yoast state that video SEO is a holistic practice that involves maximising your presence on search, specifically outlining YouTube SEO or YouTube optimisation as the key practice. Neil Patel another SEO industry leader outlines video SEO as “VSEO” and states there are 2 primary goals of video search engine optimisation.
1) Link building & social sharing
2) Increase video SEO conversions
When considering is video important for SEO we can now start to see what video SEO accomplishes exactly. We are looking to make content more sharable and as a result it will acquire more social signals from social media platforms and contribute towards link building as other websites will refer to our video content, helping to build our websites overall domain authority (DA).
Secondly it will directly increase conversions. This is more of a consideration for implementing video SEO on a landing page, we are touching upon the fact video SEO will help to increase lead generation and sales directly from the website.