This leads us onto how to do SEO copywriting, the Trident model is an SEO copywriting model that illustrates the balance between sales copy, SEO friendly copy and user-friendly copy that needs to be implemented into any given piece of content. It is a model we developed at Concourse Marketing to guide content creation specifically for blogs and landing pages.
Depending on the context of the content the weight of these three criteria changes, as a landing page for instance will be more transactional (sales copy based) than a blog post (user friendly based and educational). When directly confronting what is SEO copywriting services the Trident model attempts to illustrate the balancing act that is involved when producing high quality content.
The truth is that the more you head in one direction the more you compromise another area. For example, if you write a piece of content that is very heavy in terms of sales copy the content will be perceived as too transactional and will therefore be a detriment to your user friendliness.
You can see these different facets illustrated on the Trident model bellow. The aim is to reach the optimal balance where all three criteria are met whilst also considering the context of the content you are creating.
The Trident model is dependent on the context of the content, a landing page for instance will allow for much more sales copy than a blog post as the expectation of the reader and search intent of the reader that visits your page is different. The Trident model is simply an illustration that guides you to consider the optimal balance between sales copy, SEO friendly copy and user-friendly copy.