If your goal is to become the national choice for your product or service, then you need to give it everything, even the kitchen sink. When considering how to rank nationally SEO, off-page SEO is just as important for your success. This is all activity away from your website that increases your national rankings.
Off-page SEO includes, social media, print marketing, radio, leaflets, business cards, anything and everything that can be used to increase your national rankings in the search engine results pages (SERP’s), that doesn’t take place directly on your website. When people think about off-page SEO they often think of link building, google my business (GMB) and generating Google reviews and these off-page SEO factors are incredibly important for your overall SEO success.
We encourage you to think more broadly, consider anything that can put you front of mind in your niche or industry and directly or indirectly improve national rankings. To introduce you to this way of thinking, “If you’re not first your last by Grant Cardone” is a great book that explores the mindset of becoming synonymous in the marketplace with the solution you offer.
Considering fast food?… You think McDonalds. Need a new phone?… You think iPhone or Apple. It is having a commitment to become the authority in your space and communicating by any means necessary to drive national rankings and SEO success.
Collaboration with the experts in your industry is a huge part of this process if not at the core of all effective off-page SEO strategies. Podcasting would be a great example, yes you can build quality backlinks for your website, and this will help technically with your domain authority (DA) but more importantly you are sitting at the table with experts, so what does that make you in the eyes of the audience?
When specifically considering how to rank nationally SEO, collaborating with experts across the nation and reaching their audiences to grow your own audience is very potent. You can reach specific geographical areas by simply collaborating with experts from that location. So when considering how to rank nationally SEO, now is the time to network with people in your industry across the nation.