SEO AGENCY YORKSHIRE

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Searching for an SEO agency Yorkshire? Request a free, no obligation consultation today to get the ball rolling. 

RESULTS DRIVEN SEO AGENCY YORKSHIRE

We are based in the heart of Yorkshire and considered the #1 SEO agency Yorkshire. We service North Yorkshire, East Yorkshire, South Yorkshire and West Yorkshire.

Our SEO (search engine optimisation), packages are available for all business types and sizes and all of our SEO packages involve a customised SEO strategy. This SEO strategy is hand-crafted from scratch and designed to stretch every penny invested of your monthly SEO budget.

When developing an overall SEO strategy for your business we use a mixture of on-page SEO, off-page SEO and local SEO tactics to develop the most impactful campaign, considering the context of your Yorkshire-based business.

seo agency yorkshire client logo next level sport
seo agency yorkshire client bare root logo
seo agency yorkshire client twenty eighth club logo
seo-agency-yorkshire-client-jnsports
seo agency yorkshire client ferriers domestic cleaning logo

Yorkshire SEO Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 20 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
 
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 50 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
 
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 80 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)
 

WHAT IS ON-PAGE SEO?

On-page SEO includes all activity that takes place on your website to increase the authority and rankings in the search engine results pages (SERP’s). On-page SEO is a conscious effort to make Google and search engines reward your pages when they crawl your website.

Google is a scoring system, if you outscore the current page in first place for a specific search term then you take the SEO throne, this is why SEO is regarded as highly competitive. Google is always looking for the best content to show its users, which means user friendly websites that create user engagement and are specifically relevant to a user’s search term or keyword will always come out on top in the battle of SEO.

Everything from the content you have on your page in terms of images, text and graphics and the placement of that content is important. Even URL’s, meta data and file names of your images, they all contribute to your SEO rankings and Google’s overall perception of your website. We also offer web design Yorkshire to optimise your on-page SEO.

Keyword planning and keyword research is a fundamental part of the on-page SEO strategy and is the staring point when developing your custom SEO strategy. We need to see which search terms or keywords are being searched that relate to your business’s products and services. The end game is to capture as much traffic from intent based searching as possible.

Intent based searching is what makes SEO a potent digital marketing strategy. Consider a Facebook advertisement, you may capture a certain amount of traffic with a Facebook ad, but the eyes on that advertisement are mostly indirect as someone on Facebook is likely looking at their news feed and not necessarily looking to make a purchase decision.

Now consider SEO, let’s say someone searches, “SEO Agency Yorkshire” in Google, which you may have done yourself, if you’re reading this right now. The probability of that person looking to make a purchase decision is high when we consider the motives for searching this keyword. 

SEO finds people looking to be informed to help with a purchase decision and we are the SEO agency in Yorkshire that can help you be found by the people searching for your products and service right now in search engines!

Looking to start?
Start here, SEO Yorkshire starter package!
£299

WHAT IS OFF-PAGE SEO?

This refers to all activity that takes place away from your website that helps your websites authority and rankings in the search engine results pages (SERP’s). Off-Page SEO specifically helps improve your trustworthiness and credibility in the eyes of Google and search engines.

One of the elements that makes your website credible in the eyes of Google is how popular you are with other websites. For instance, when another website links to your website you get what is called a “backlink”, this is a vote of confidence in the eyes of Google and search engines.

However, people go wrong with backlinks when assuming it’s a volume only game. The quality of the backlinks you have to your website and relevance are also very important. You need credible websites with high domain authority (DA), to link back to your website.

This can have a huge impact on your websites authority and ability to rank in the search engine results pages (SERP’s). Some great examples include local directories, government websites, local news outlets and other authorities in your industry.

Off-page SEO is not limited to just link building. Reviews and google reviews specifically are huge when it comes to off-page SEO. Part of our strategy will involve systematically increasing the Google reviews your business receives. Other review websites such as Trust-Pilot can also contribute towards your overall authority and should not be overlooked.

Social media integration is key, having followers, engagement and shareability on social platforms will all contribute towards your authority in the eyes of search engines. The platforms themselves provide great opportunities to reach new people via networking, sharing content and participation but will also give you “social signals” which are very beneficial for SEO success.

In essence our off-page SEO strategies are completely custom and designed to capture the opportunities surrounding you right now through collaboration with your existing network and outreach to people that should be part of your network.

WHAT IS LOCAL SEO YORKSHIRE?

Local SEO involves both on-page SEO and off-page SEO in the context of location to increase the amount of traffic you get in targeted locations.

Some of the first steps involve listing your business on Google my business (GMB) and ensuring you have an abundance of quality Google reviews. Local dominance can be game changing for your business to capture potential customers, consider a potential customer searching for your product or service with “near me” at the end of their google search, if you’re in the top spot, the odd’s are you get the click, you get the attention and you get the business.

One important element is location keywords. This very page is an example of how local SEO is utilised. For instance, this page is targeting the keyword: “SEO agency Yorkshire”. You may have also noticed the page URL: “SEO agency Yorkshire”, we are fighting for top spot in a targeted location so we can become the leading SEO company Yorkshire.

Local SEO also involves targeting the cities, towns and even villages that are in proximity to your business. Keyword research is done to justify targeting specific areas based on competitiveness and the potential traffic that can be generated to your website.

The sweet spot is finding the areas with moderate amounts of traffic and low competition, (keyword difficulty), that’s where you really squeeze the value out of local SEO. Then as your authority grows over time you compete for the more competitive spots and locations, some businesses are competitive nationally, internationally and globally.

Local directories, collaboration with local authorities in your industry and local news outlets are also part of Local SEO and all contribute toward making you the #1 business in Yorkshire. Traditional methods can contribute such as print marketing, local radio, and press. 

Its all about making noise locally in Yorkshire and surrounding areas by implementing both off-page SEO and on-page SEO strategies in specific counties, cities, towns and even villages across Yorkshire.

 

Yorkshire SEO Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 20 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
 
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 50 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
 
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Yorkshire-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Yorkshire
  • Link Building
  • Monthly Reporting
  • Est Project Time: 80 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)
 

WHAT IS LINK BUILDING IN SEO?

Link building is a fundamental part of any SEO campaign and is an off-page SEO tactic that involves generating backlinks for your websites primary pages, blogs and landing pages. It’s important you don’t put the cart before the horse as they say and time your link building appropriately. You want to make sure your content is in place and fully on-page optimised before building out your backlink portfolio.

There are different types of backlinks, such as follow, non-follow, UGC and sponsored. The aim is to build a well-rounded portfolio and implement these different types of links appropriately. It is also important to consider the anchor text, which is the text with the hyperlink imbedded into it on the external website, there are several methods of approaching this such as naked links, image based linking and keyword linking to name a few.

However, backlinks are not all created equally. The higher the authority and relevance a website that links to your website has, the better. For instance, government websites, educational institutes or industry leaders are examples of gold standard sources in most cases. Now these links are usually much more difficult to obtain which is why they pack more punch for your website and are usually acquired by collaborations such as guest posting or niche editing strategies.

To summarise link building is an off-page strategy that is used to build your websites authority and credibility in the eyes of Google and is important when trying to rank for more competitive keywords in the search engine result pages (SERP’s).

links-directed-towards-website

WHAT IS AN SEO AUDIT?

Think of an SEO audit almost like when you take your car into the garage for an MOT, but instead of handing over your keys your handing your website as it is right now over to an SEO Yorkshire marketing agency. We run SEO diagnostics over the website to indicate anything that may be hindering your search engine results and obstructing traffic to your website.

This includes an assessment of your primary pages, landing pages and blogs. Firstly, we need to breakdown what keywords you are trying to rank for currently and build a solid list that will indicate what content should be on your website right now and what content you need to create in the future. This will act as a compass pointing towards rankings in the search engine results pages (SERP’s).

Next, we need to make sure there aren’t any technical SEO issues such as poor mobile responsiveness, improper URL’s, un-optimised meta data and bad practice that could be penalising your current results. We need optimise all the above whilst using our keyword list as a guide to ensure full optimisation of content throughout your website with laser focused keyword targeting.

The audit allows us to identify all the existing problems and rip them out at the roots. This then allows for us to build on your website with a solid SEO friendly foundation that will be favoured in the search engine results and improve your SEO rankings. To get started with your SEO audit today then get in touch for a free consultation from an SEO Yorkshire specialist. We have an SEO starter package which involves an audit, full on-page correction and keyword research.

seo agency yorkshire client logo next level sport
seo agency yorkshire client bare root logo
seo agency yorkshire client twenty eighth club logo
seo-agency-yorkshire-client-jnsports
seo agency yorkshire client ferriers domestic cleaning logo

WHAT INDUSTRIES DOES SEO BENEFIT?

SEO is not limited to specific industries and can be implemented across all types of businesses. It is most useful for businesses looking to increase their online visibility and improve their digital marketing efforts. We have recently created a blog post on the industries that need SEO the most 2022. Here are some examples of the industries that can really benefit from SEO services as we head into 2022.

Looking to start?
Start here, SEO Yorkshire starter package!
£299

SEO Frequently Asked Questions (FAQ's)

No matter which SEO package you choose you will always receive a custom SEO strategy. The features included in your custom SEO strategy will always be a mixture of on-page SEO, off-page SEO and local SEO tactics.

The only difference between our SEO packages is the amount of allocated strategic time your custom SEO strategy gets per month. For example, the SEO Corporate package will provide you with 4X the allocated strategic time the SEO Essential package provides.

It is important to consider your starting point, factors such as existing domain authority (DA), competitiveness within your industry and how beneficial your products and services are to your market are all huge factors when considering when significant results will arrive.

It will also depend on which SEO package you choose. The SEO corporate package will get you 4X the strategic SEO work per month and therefore results will be around 4X faster. We try our very best to ensure significant results within the following time frames for each of the following SEO packages.

SEO Essential: 9-12 months

SEO Enterprise: 6-9 months

SEO Corporate: 3-6 months

The answer is yes of course, and we will do everything we can with full commitment to getting you 1st place rankings for the keywords that will benefit your business. 1st place is where around 30% of all clicks are landing, so it’s clear that is where you want to be. However, it is important to know that its much more important to focus on ranking for the right keywords in SEO.

As an example, it is much better to be 3rd position for a search term that generates 500 search queries per month than 1st place for a search term that receives no traffic. Even in 3rd place your looking at acquiring 18% of all clicks on the search engine results pages (SERP’s). This means out of the 500 search queries around 90 clicks will go to you in the 3rd position.

To emphasise the most important part of the equation is the keyword. Thorough keyword research is necessary to discover the most relevant opportunities for your products and services bottom-line.

If you rank 1st place for a search term that gets 10,000 search queries per month, but the keyword has no relevance to your business and doesn’t attract people looking to make a purchase, then this will be of much less significance than ranking 1st place for a keyword that gets 1,000 organic searches per month but is highly relevant to your businesses product and services and attracts buyers.

We are committed to delivering a return on investment (ROI) and therefore it is important that your strategy makes 100% fiscal sense, and we target the keywords that will bring you the money!

SEO is all about return on investment through acquiring more organic traffic to your website and as a result generating more leads and closing more sales. Yes £600, £1500, and £2,400 per month is a sizeable investment particularly for a small local business but bottom line if you’re getting a return, the investment is 100% justified.

Also consider the comparison to hiring somebody within the UK. The average UK salary is around £25,971, this works out at £2,164 per month. You are also obligated to provide statutory sick pay, pensions, holidays, and deal with a range of responsibilities.

When outsourcing your SEO campaign to Concourse Marketing there is no headaches, you can adjust your SEO budget monthly and stop and start at any point in time. We also have SEO starter packages for people new to SEO investment for just a one-off payment of £299!

No. We don’t believe in long-term SEO contracts that don’t provide you with flexibility. All our SEO packages are month-to-month, and you are not obligated to continue with your SEO campaign if you wish to stop.

This allows you to also adjust between the different SEO packages as you please. You can increase, decrease, or stop completely at any time. This also sets up a clear dynamic where we must win your business each and every month with results.

We provide monthly and bi-weekly reporting.

When you hire us for your SEO, the first documentation you will receive is a PDF that outlines your custom SEO strategy. This includes specific objectives to be hit by the end of that month and the specific keywords that will be targeted that month.

This document will breakdown in full the on-page SEO, off-page SEO and local SEO tactics that will be used that month with full justification.

You will also receive an end of month report (PDF), that shows the difference in SEO performance from the start of the month to the end of the month and how progress has been made, day by day.

We will also review the objectives that were set at the beginning of the month in your custom SEO strategy and determine if they were missed hit or exceeded.

SEO is a potent digital marketing strategy with huge upside. However, there are limitations like all marketing strategies that are important to understand so you have realistic expectations.

SEO is a long-term marketing strategy that compounds overtime, the speed from implementation of an SEO campaign to significant results can take time and is dependent on your value proposition, industry competitiveness and starting point.

This means if you’re a brand-new business with a brand-new website that has little to no domain authority (DA) and your products and service don’t currently have traction in the market but fierce competition, it may take some time (9-12 months) before significant results and returns are acquired.

However, we provide monthly reports that will show you exactly how you are progressing month by month. SEO is a very low risk investment with Concourse Marketing as if results aren’t to your standard of expectations, you can stop your SEO investment at any point in time.

Performance SEO is an alternative pricing model that allows you to get started with £0 invested upfront.

The way it works is simple. We are compensated a fixed percentage of revenue for every order that comes directly from your website until your SEO campaign cost is fully covered.

This method minimises your risk as £0 cash is put upfront and we are only paid based on our SEO performance driving orders to your website directly.

The minimum requirement for this pricing model is a 6-month SEO campaign and our most affordable option is the 6-month, “SEO Essential” campaign at £4,320.

Although the overall pricing works out at a higher cost than the upfront pricing and month to month pricing, it allows for businesses with limited cashflow to pay as the the results come in and minimises risk.

Feel free to get in touch today for a chat about how Performance SEO can help your business with £0 money down!

Getting started is very easy.

Get in contact with us, you can simply request to get started via our SEO service pages by providing your email, number and first name.

Alternatively, you can email contact@concoursemarketing.com or call us directly on 0114 360 1717.

You can also request a free consultation with no obligations to ask any further questions you may have before starting with your SEO campaign.

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