SEO Harrogate

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SEO Harrogate - You Found Us!

We are Concourse Marketing, specialists in SEO Harrogate, North Yorkshire. We create custom built SEO (Search Engine Optimisation) strategies for your Harrogate based business that increase your visibility online in the search engine results pages (SERP’s).

We implement a variety of on-page SEO, off-page SEO and local Harrogate SEO tactics to deliver you the optimal SEO strategy. We want you to be #1 for your products and services in Harrogate and surrounding areas and truly believe you will not find anyone more passionate and committed to deliver you results than us.

Let’s get started with an overview of our SEO Harrogate packages.

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SEO Harrogate Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate 
  • Link Building
  • Monthly Reporting
  • Est Project time: 30 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

What Is Keyword Research?

The first step to kickstart your SEO campaign is keyword research; this is always the case with absolutely no exceptions. Keyword research will allow us to assess the competition locally in Harrogate and reveal the key opportunities that we can capitalise on.

Before we can create your SEO strategy, this must be done as the keyword research will act as a compass pointing directly towards SEO success. Therefore, we only believe in custom built SEO strategies; cookie cutter solutions don’t work in SEO as everybody has a different starting point in terms of competition and opportunity.

Keyword research Is a 3-step process.

Step 1

Firstly, we need to brainstorm search terms that your potential customers are searching right now for your products and services, we also need to establish all the areas locally that you wish to target. This will involve a back-and-forth discussion with yourself and good old pen and paper.

Step 2

Once we have a rough outline of search terms, we need to use Google directly to expand our list further making use of Google suggestions. This will allow us to expand our list by adding relevant search terms with statistical significance and relevance to your business.

Step 3

The final step is to use SEMrush a statistic software that will allow us to access your competitors keywords that may be useful for us to target. Keywords are fair game in SEO and SEO is extremely competitive. We want to capitalise on the hard work your competition as already put in and find those golden keywords that generate your competition the most traffic.

Now this step is complete, we can setup position tracking for your keyword list which should contain around 300 solid keywords for us to build your custom SEO strategy around. This will allow us to monitor your positions in the search engine results pages (SERP’s) for those specific search terms (keywords) and will highlight the success of your SEO Harrogate strategy.

How Is A Custom SEO Harrogate Strategy Built?

After thorough keyword research is conducted, we can now start to piece together the optimal SEO strategy for your Harrogate-based business. At this point we need to consider the context of your business in terms of domain authority (DA).

If your website is brand new your starting point will be very different to a website with existing DA. Domain authority is generally the existing credibility your website has based on how trusted your link profile is which is largely dependent on trusted websites linking directly to your website, known as referring domains. If you need a website building from scratch check out our web design services.

The reason this is important is because when a website has low DA it makes competing for highly competitive search terms impractical. However, if a website has high domain authority the SEO strategy can be more aggressive right out the gate.

 

google logo with colour burst in background

Next step is to select a handful of keywords that we can target in your first month. The amount will depend on which SEO Harrogate package you have. For instance, our SEO Corporate package will get you 4X the allocated time of our SEO Essential package, meaning we can target more keywords in that month as we have 120 hours of allocated time instead of 30 hours.

This selection process will look at the difficulty of each keyword and the opportunity for organic traffic based on the monthly search volume for that keyword. The level of difficulty we choose to compete at will depend on the context of your business and your existing domain authority (DA).

If you’re a brand-new website, then the strategy will likely consist of looking for “low hanging fruit” this being the keywords that are very low difficulty and still have relevance to your products and services with moderate amounts of organic traffic. On the other hand, if your website has established authority the strategy will be more aggressive, and we may choose to target some broad keywords with moderate to high difficulty to acquire high volumes of organic traffic immediately.

Therefore, its essential your SEO Harrogate strategy is custom; it needs to be tailored to your business and we believe our process to building the optimal strategy is unbeatable. To get started with SEO Harrogate we recommend the SEO starter package, which is our most affordable SEO package for people looking to get started in SEO investing.

 

Looking where to start?
Start here, we offer a one-off starter package for Harrogate!
SEO HARROGATE STARTER PACKAGE

Why Invest In SEO Harrogate?

Like all investments they are only worth putting a penny in if you get a penny back or ideally a pound back in value. SEO Harrogate has endless benefits and advantages but just to list a few.

  • Increase Organic Traffic
  • Build Brand Awareness
  • Improve Digital Marketing
  • Generate Revenue
  • Acquire New Customers
  • Expand Nationally
  • Dominate Harrogate
  • Gain Strategic Direction
  • Higher SERP Rankings

The primary reason to make investment is the return on investment (ROI), at Concourse Marketing we work incredibly hard to deliver a 3X return on your investment. Although we can’t 100% guarantee this return, it’s what we aim towards from day 1 of taking on your project. We also show you month-to-month exactly how we are extrapolating towards this return for your business.

We don’t believe in long-term fixed contracts; all our SEO packages are month-to-month meaning you can increase or decrease your budget month by month or stop your SEO campaign at any time. We view it as our responsibility and duty to win your business every month with the previous month’s performance and progress towards targets and delivering your business a ROI.

The way we deliver your return is simple, we consider the lifetime value (LTV) of your average customer, this is based on the average money they spend when they transact with your business and how often they repeat purchase on average. This number is then divided by the amount of money you spend with Concourse Marketing, this number will indicate the amount of customers we need to bring to your business to justify your investment.

To learn more about our commitment to deliver your business a return on investment (ROI) when you choose to work with us, please feel free to request a free consultation with zero obligations. This is the key differentiator when choosing to work with us for your SEO Harrogate campaign, our passion and commitment to deliver you results.

SEO Harrogate Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate 
  • Link Building
  • Monthly Reporting
  • Est Project Time: 30 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Harrogate-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Harrogate
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

SEO Frequently Asked Questions (FAQ's)

No matter which SEO package you choose you will always receive a custom SEO strategy. The features included in your custom SEO strategy will always be a mixture of on-page SEO, off-page SEO and local SEO tactics.

The only difference between our SEO packages is the amount of allocated strategic time your custom SEO strategy gets per month. For example, the SEO Corporate package will provide you with 4X the allocated strategic time the SEO Essential package provides.

It is important to consider your starting point, factors such as existing domain authority (DA), competitiveness within your industry and how beneficial your products and services are to your market are all huge factors when considering when significant results will arrive.

It will also depend on which SEO package you choose. The SEO corporate package will get you 4X the strategic SEO work per month and therefore results will be around 4X faster. We try our very best to ensure significant results within the following time frames for each of the following SEO packages.

SEO Essential: 9-12 months

SEO Enterprise: 6-9 months

SEO Corporate: 3-6 months

The answer is yes of course, and we will do everything we can with full commitment to getting you 1st place rankings for the keywords that will benefit your business. 1st place is where around 30% of all clicks are landing, so it’s clear that is where you want to be. However, it is important to know that its much more important to focus on ranking for the right keywords in SEO.

As an example, it is much better to be 3rd position for a search term that generates 500 search queries per month than 1st place for a search term that receives no traffic. Even in 3rd place your looking at acquiring 18% of all clicks on the search engine results pages (SERP’s). This means out of the 500 search queries around 90 clicks will go to you in the 3rd position.

To emphasise the most important part of the equation is the keyword. Thorough keyword research is necessary to discover the most relevant opportunities for your products and services bottom-line.

If you rank 1st place for a search term that gets 10,000 search queries per month, but the keyword has no relevance to your business and doesn’t attract people looking to make a purchase, then this will be of much less significance than ranking 1st place for a keyword that gets 1,000 organic searches per month but is highly relevant to your businesses product and services and attracts buyers.

We are committed to delivering a return on investment (ROI) and therefore it is important that your strategy makes 100% fiscal sense, and we target the keywords that will bring you the money!

SEO is all about return on investment through acquiring more organic traffic to your website and as a result generating more leads and closing more sales. Yes £600, £1500, and £2,400 per month is a sizeable investment particularly for a small local business but bottom line if you’re getting a return, the investment is 100% justified.

Also consider the comparison to hiring somebody within the UK. The average UK salary is around £25,971, this works out at £2,164 per month. You are also obligated to provide statutory sick pay, pensions, holidays, and deal with a range of responsibilities.

When outsourcing your SEO campaign to Concourse Marketing there is no headaches, you can adjust your SEO budget monthly and stop and start at any point in time. We also have SEO starter packages for people new to SEO investment for just a one-off payment of £299!

No. We don’t believe in long-term SEO contracts that don’t provide you with flexibility. All our SEO packages are month-to-month, and you are not obligated to continue with your SEO campaign if you wish to stop.

This allows you to also adjust between the different SEO packages as you please. You can increase, decrease, or stop completely at any time. This also sets up a clear dynamic where we must win your business each and every month with results.

We provide monthly and bi-weekly reporting.

When you hire us for your SEO, the first documentation you will receive is a PDF that outlines your custom SEO strategy. This includes specific objectives to be hit by the end of that month and the specific keywords that will be targeted that month.

This document will breakdown in full the on-page SEO, off-page SEO and local SEO tactics that will be used that month with full justification.

You will also receive an end of month report (PDF), that shows the difference in SEO performance from the start of the month to the end of the month and how progress has been made, day by day.

We will also review the objectives that were set at the beginning of the month in your custom SEO strategy and determine if they were missed hit or exceeded.

SEO is a potent digital marketing strategy with huge upside. However, there are limitations like all marketing strategies that are important to understand so you have realistic expectations.

SEO is a long-term marketing strategy that compounds overtime, the speed from implementation of an SEO campaign to significant results can take time and is dependent on your value proposition, industry competitiveness and starting point.

This means if you’re a brand-new business with a brand-new website that has little to no domain authority (DA) and your products and service don’t currently have traction in the market but fierce competition, it may take some time (9-12 months) before significant results and returns are acquired.

However, we provide monthly reports that will show you exactly how you are progressing month by month. SEO is a very low risk investment with Concourse Marketing as if results aren’t to your standard of expectations, you can stop your SEO investment at any point in time.

Getting started is very easy.

Get in contact with us, you can simply request to get started via our SEO service pages by providing your email, number and first name.

Alternatively, you can email contact@concoursemarketing.com or call us directly on 0114 360 1717.

You can also request a free consultation with no obligations to ask any further questions you may have before starting with your SEO campaign.

get started with SEO Harrogate!
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