SEO Wakefield

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Searching for SEO Wakefield? Request a free, no obligation consultation today to get the ball rolling.

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SEO Wakefield - Welcome To Concourse Marketing

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Searching for “SEO Wakefield” well you found us! That’s because we practice what we preach and know what we are talking about when it comes to all things SEO. We are Concourse Marketing your local SEO agency, servicing the people and businesses of Wakefield to help them build local authority within and around the Wakefield area.

We create custom SEO strategies for Wakefield-based businesses, we use a marketing mix of local SEO, off-page SEO and on-page SEO to make sure we stretch every penny invested into your SEO Wakefield campaign and maximise your return on investment. Our SEO Wakefield campaigns are month-to-month, and we don’t believe in long term contracts, we know we will please you in month one to win your business in month two.

SEO Wakefield Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project time: 30 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

Why Do I Need SEO Wakefield?

The city of Wakefield is a vibrant city with much to offer and has over 348,000 people. Now, although not all of these people will be directly looking for your products and services, we want to make sure, as many of these people as possible know your business and the ones that are searching specifically for your products and services find you right at the top of Google!

We also want to expand your awareness to reach the surrounding areas of Wakefield, we want to build your local authority in Wakefield and then start to build awareness in Horbury, Ossett, Wrenthorpe. We can then target Castleford, Pontefract, Knottingley and Featherstone. The end game with how big you want to go is your decision. The aim is local SEO domination and then a full-blown national SEO takeover!

If your just starting out and need a website building from scratch we also have web design Wakefield services that include an SEO starter package to kickstart your SEO success!

What Is Required To Get Started With SEO?

All of our clients get started with SEO from different places, some of our clients are just getting started with digital marketing and need a website building before we can get started, whereas others have a well built out website but just need to build more authority and organic traffic. The time to get started with SEO Wakefield is today and a better day would have been yesterday!

No matter what your current position is and how established you are in Wakefield, we would love the opportunity to work with you and improve what you already have in place with a custom SEO strategy. We start by brainstorming with you the different search terms that are relevant and important for your business, products, and services until we come up with around 30 keywords that we can take and expand to a solid 300 keywords.

Getting started is easy and if your unsure of where to start we have created a SEO starter package which is a full on-page optimisation of your primary pages. This will correct any SEO issues currently on your website that are penalising your search engine results (SERP’s) and obstructing organic traffic to your website. You will also receive keyword research that will guide your SEO efforts for the next 3-6 months.

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seo-wakefield-sthomsenbuildingservices

What SEO Package Is Best For Wakefield?

When choosing an SEO package for your Wakefield-based business you need to consider how quickly you need results online and how central your website is to your business. The key differentiator between our SEO packages is simply the amount of dedicated time you get for us to build out your landing pages, blogs and primary pages.

The SEO Corporate package is for businesses looking for significant results within a 3–6-month period and for businesses with moderate to high levels of brand awareness in and around Wakefield. The SEO Enterprise package is roughly a 6-9-month campaign that is for the ambitious players in Wakefield looking to establish themselves locally and start to become an online authority. The SEO Essential package although is more affordable monthly, is a longer-term investment, where significant results may take 9-12-months, this is the minimum we recommend any business in and around Wakefield invests into their SEO strategy.

Again, the key difference between the SEO packages is the amount of time you get per month with each SEO package, the more dedicated time you give us month-to-month the faster we can get you results in the search engine results pages (SERP’s).

The SEO Corporate package gets you 4X more time than the SEO Essential package. The more premium the package the faster you can expect to see significant results, simply because the amount of time that is dedicated to your project is increased.

With all our SEO packages, they are month-to-month as we don’t believe in long term fixed contracts, we are confident in our ability to impress you in month one and win your business for month two and so on. You can upgrade or down-grade your SEO package month-to-month just as you can walk away from our SEO services if you choose. To get a further understanding of how quickly you can expect to see results, this article may help with establishing realistic expectations by Forbes.

We created the SEO starter package for people unsure where to start, this is a full on-page optimisation of your website’s current primary pages, this includes your URL’s, headers, images, alt text, meta data, and implementation of keywords throughout the pages.  This also includes your keyword research which will set you up for the next 3–6-months. We recommend starting here so you can get a taste of what we offer and how we craft your SEO Wakefield campaign with a completely custom SEO strategy.

Searching for SEO wakefield?
Start here, we offer a one-off starter package for Wakefield!
SEO Starter Package
£ 0
ONE-OFF PAYMENT

How Is A Custom SEO Strategy Developed?

All our SEO packages include a completely custom from scratch SEO strategy that looks at your current positioning, rankings, and authority online. It is only from looking at the context of your current situation and the opportunities surround your business that we can develop an effective SEO strategy.

Once we have the context of where your business stands, we can then engage in thorough keyword research, which involves creating a solid list of 300 keywords to target. This process involves an initial brainstorm, the use of Google tools and premium SEO statistics software such as SEMrush.

The selection or narrowing down of keywords is based on the difficulty of that keyword and the organic traffic or search volume that the keyword generates. Therefore, the context of your business is important when developing an effective strategy as an assessment of what keywords are possible to rank for will depend on your authority online. If you’re a brand-new website not all hope is lost, but your strategy will look completely different, we need to focus on long tail localised keywords with modest traffic and then work our way up to the big leagues of SEO.

Do I Need Off-Page SEO Or On-Page SEO?

When we develop your custom SEO strategy, we use a marketing mix of on-page SEO, off-page SEO and local SEO. Now they are all critical towards an effective SEO campaign but it’s important we don’t put the cart before the horse and implement specific SEO tactics prematurely. Its key that the right SEO strategies are implemented at the right time to optimise your search engine results, and this will depend largely on what position your website is in when we start with your SEO Wakefield campaign and how established your business is in and around Wakefield.

If you are just getting started with SEO, most of the time on-page optimisation is going to be your first hurdle, we need to ensure that your existing primary pages, blogs, and landing pages are optimised first to ensure your website has a solid SEO friendly foundation. This will involve fixing your meta data, titles, H1’s, H2’s, URL’s, images & alt text alongside placement and density of keywords throughout your pages to ensure effective targeting based on our keyword research.

We then usually need to continue with more on-page SEO. This will involve building out your website with targeted landing pages and informative blogs, focusing on the key ranking factors for those targeted pages. We want to make sure your content is much better from a search engines perspective than your competitors, so you are rewarded in the search engine results pages (SERP’s). One of the ways we do this is by picking our battles carefully and getting the low hanging fruit revealed in our keyword research, which often involves a localised SEO strategy targeting areas in and around Wakefield.

Next could be the time to sprinkle in some off-page SEO, into your campaign, again dependent on our starting point this will vary. This will involve considering the opportunities for collaboration you have within your industry and getting aggressive with review collection from previous clients alongside ensuring a solid process is in place to collect reviews moving into the future. Now we may also dedicate some time into link building from local Wakefield directories, web 2.0’s and outbound reach to industry authorities in Wakefield, using strategies such as guest posting or niche edits, this will all depend on what is best for your business.

To be clear our strategy will heavily depend on where you’re at right now in terms of your website’s authority and how established your brand is in and around Wakefield. Our priority is getting you the best return on investment and spending our time most effectively for your SEO campaign to be a success, this is why we create completely custom SEO campaigns.

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seo-wakefield-cleint-ferriers
seo-wakefield-sthomsenbuildingservices

SEO Wakefield Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project Time: 30 Hours
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hours
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Wakefield-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local Wakefield SEO
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hours
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

SEO Frequently Asked Questions (FAQ's)

No matter which SEO package you choose you will always receive a custom SEO strategy. The features included in your custom SEO strategy will always be a mixture of on-page SEO, off-page SEO and local SEO tactics.

The only difference between our SEO packages is the amount of allocated strategic time your custom SEO strategy gets per month. For example, the SEO Corporate package will provide you with 4X the allocated strategic time the SEO Essential package provides.

It is important to consider your starting point, factors such as existing domain authority (DA), competitiveness within your industry and how beneficial your products and services are to your market are all huge factors when considering when significant results will arrive.

It will also depend on which SEO package you choose. The SEO corporate package will get you 4X the strategic SEO work per month and therefore results will be around 4X faster. We try our very best to ensure significant results within the following time frames for each of the following SEO packages.

SEO Essential: 9-12 months

SEO Enterprise: 6-9 months

SEO Corporate: 3-6 months

The answer is yes of course, and we will do everything we can with full commitment to getting you 1st place rankings for the keywords that will benefit your business. 1st place is where around 30% of all clicks are landing, so it’s clear that is where you want to be. However, it is important to know that its much more important to focus on ranking for the right keywords in SEO.

As an example, it is much better to be 3rd position for a search term that generates 500 search queries per month than 1st place for a search term that receives no traffic. Even in 3rd place your looking at acquiring 18% of all clicks on the search engine results pages (SERP’s). This means out of the 500 search queries around 90 clicks will go to you in the 3rd position.

To emphasise the most important part of the equation is the keyword. Thorough keyword research is necessary to discover the most relevant opportunities for your products and services bottom-line.

If you rank 1st place for a search term that gets 10,000 search queries per month, but the keyword has no relevance to your business and doesn’t attract people looking to make a purchase, then this will be of much less significance than ranking 1st place for a keyword that gets 1,000 organic searches per month but is highly relevant to your businesses product and services and attracts buyers.

We are committed to delivering a return on investment (ROI) and therefore it is important that your strategy makes 100% fiscal sense, and we target the keywords that will bring you the money!

SEO is all about return on investment through acquiring more organic traffic to your website and as a result generating more leads and closing more sales. Yes £600, £1500, and £2,400 per month is a sizeable investment particularly for a small local business but bottom line if you’re getting a return, the investment is 100% justified.

Also consider the comparison to hiring somebody within the UK. The average UK salary is around £25,971, this works out at £2,164 per month. You are also obligated to provide statutory sick pay, pensions, holidays, and deal with a range of responsibilities.

When outsourcing your SEO campaign to Concourse Marketing there is no headaches, you can adjust your SEO budget monthly and stop and start at any point in time. We also have SEO starter packages for people new to SEO investment for just a one-off payment of £299!

No. We don’t believe in long-term SEO contracts that don’t provide you with flexibility. All our SEO packages are month-to-month, and you are not obligated to continue with your SEO campaign if you wish to stop.

This allows you to also adjust between the different SEO packages as you please. You can increase, decrease, or stop completely at any time. This also sets up a clear dynamic where we must win your business each and every month with results.

We provide monthly and bi-weekly reporting.

When you hire us for your SEO, the first documentation you will receive is a PDF that outlines your custom SEO strategy. This includes specific objectives to be hit by the end of that month and the specific keywords that will be targeted that month.

This document will breakdown in full the on-page SEO, off-page SEO and local SEO tactics that will be used that month with full justification.

You will also receive an end of month report (PDF), that shows the difference in SEO performance from the start of the month to the end of the month and how progress has been made, day by day.

We will also review the objectives that were set at the beginning of the month in your custom SEO strategy and determine if they were missed hit or exceeded.

SEO is a potent digital marketing strategy with huge upside. However, there are limitations like all marketing strategies that are important to understand so you have realistic expectations.

SEO is a long-term marketing strategy that compounds overtime, the speed from implementation of an SEO campaign to significant results can take time and is dependent on your value proposition, industry competitiveness and starting point.

This means if you’re a brand-new business with a brand-new website that has little to no domain authority (DA) and your products and service don’t currently have traction in the market but fierce competition, it may take some time (9-12 months) before significant results and returns are acquired.

However, we provide monthly reports that will show you exactly how you are progressing month by month. SEO is a very low risk investment with Concourse Marketing as if results aren’t to your standard of expectations, you can stop your SEO investment at any point in time.

Getting started is very easy.

Get in contact with us, you can simply request to get started via our SEO service pages by providing your email, number and first name.

Alternatively, you can email contact@concoursemarketing.com or call us directly on 0114 360 1717.

You can also request a free consultation with no obligations to ask any further questions you may have before starting with your SEO campaign.

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