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SEO Leeds - You Found Us!

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Welcome, we are Concourse Marketing a Yorkshire based SEO company that service the city of Leeds. You probably found us searching SEO Leeds, well that’s because we not only get results for our clients with SEO, but we practice what we preach in and around Leeds.

Why choose us for SEO?

Well, there is a few reasons actually … Firstly, we are experts in on-page SEO, off-page SEO and local SEO. Meaning we understand the entire SEO process which allows us to develop a custom strategy using the optimal mix of SEO.

Secondly, we understand what is required to get you rankings in Leeds and surrounding areas like Harrogate, Horsforth, Ilkley, Bingley and Shipley. We have a thorough process when selecting keywords for your Leeds campaign that a have huge local impact. We want you to dominate Leeds and surrounding areas.

Lastly, we are a local company that will go above and beyond to make you happy with our work and nobody will be more passionate to deliver you results. Let’s get started with an overview of our SEO Leeds packages.

SEO Leeds Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project time: 30 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1500/month
SEO Enterprise

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

Why Do I Need SEO Leeds?

The city of Leeds has a population of around 793,000 people. This is a whole bunch or consumers and although not every one of them will be looking for your products or services we want to make sure the ones looking or searching for your product and services, find you right at the top of Google!

The benefits of SEO Leeds are endless.

  • Increase organic traffic to website
  • Increase sales from website
  • Increase attention online
  • Build authority online
  • Reach new customers
  • Expand from Leeds to Harrogate, Horsfoth, Ilkley etc.

This is just a few improvements that SEO will make to your website.

The time to get your website working for you is right now. You may be in a positing where you don’t have a website at all, you can check-out our web design Leeds to get started. We have just gone through the COVID-19 lockdown crisis in which many physical locations in Leeds were unable to open their doors and sell products and services. Ask yourself how important will your online channels be if this happens again to Leeds?

The retail industry has been struggling for a while and the undeniable movement or trend towards digital has been with us a long time. In fact, in 2008 online was 4.8% of all retailing this increased to 16.3% by 2017. Global ecommerce sales were at £1.8 trillion in 2017 which increased to £2.6 trillion by 2019 which is just over 2 years, (Office of National Statistic, 2018). We are looking at over £4.8 trillion in global ecommerce sales by 2023 according to recent forecasts and we believe this to be a conservative projection, (Statista, 2020).

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seo-leeds-client-twenty-eighth-club-logo
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seo-leeds-client-ferriers-logo
seo-leeds-s-thomsen-building-services-logo

What's The Difference Between On-Page SEO & Off Page SEO

The difference between the two are very simple, on-page refers to all SEO activity done on your website to improve your search engine results and off-page refers to all SEO activity away from your website and usually on other people’s websites that helps your search engine results.

Local SEO is a mixture of on-page SEO and off-page SEO in the context of a specific, targeted location such as SEO Leeds. We would use local SEO to make you dominate Leeds. They are all important towards improving your overall SEO and rankings in the search engine results pages (SERP’s). This is why with all our clients we create a custom SEO strategy that implements a mix of these SEO strategies to stretch every penny you invest into your SEO Leeds campaign.

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What Does On-Page SEO Include?

The on-page SEO process starts with thorough keyword research. This involves an initial brainstorm, pulling keyword statistics on tools such as SEMrush then looking at industry leaders and local competitors in and around Leeds to see what keywords are currently generating them the most organic traffic. We then build a comprehensive list of 300 keywords and narrow this down to 30 keywords to kickstart your SEO Leeds campaign.

Now the research is done, we have your keyword list which becomes your compass for SEO Leeds domination. The first step is to optimise your primary pages. This involves implementing the keywords throughout your website, the placement of a keyword such as implementation in your H1 & H2 is also detrimental alongside the volume of the keyword we are targeting. We also need to calibrate the volume based on your competition’s current implementation.

The content also needs to maintain engagement with the user, this is something Google values above all, this means saturating a page with keywords and keyword stuffing isn’t going to work in 2021, it needs to be implemented elegantly and purposefully.

We then fix your URL’s, Meta Data to improve your click through rate (CTR) & ALT text alongside the actual file names of your images and media. On-page SEO is all about optimising your current primary pages and building your website out with landing pages and blogs.

Landing pages are crafted to sell your product or service and have multiple call to actions (CTA’s), Blogs on the other hand are designed to educate your user and answer questions. Blogs are an effort to provide genuine value to users and your potential customers.

To summarise on-page SEO is essentially calibrating your pages to be ranked favourably in the search engine result pages (SERP’s) and it also involves creating content and building out your websites pages to build authority. If you’re interested in a full on-page SEO clean up, then our SEO Starter package is a great place to start.

Searching for SEO Leeds?
Start here, we offer a one-off starter package.
SEO STARTER PACKAGE
£ 0
ONE-OFF PAYMENT

What Does Off-Page SEO Include?

Off-page SEO is all activity that takes place away from your website that increases traffic to your website. This often involves collaboration to get other websites to link to your website, blog or landing page.

Now link building or creating backlinks isn’t just a volume game, it is not just a matter of getting as many backlinks as possible, it is detrimental that the quality of backlinks you build are of high authority in the eyes of Google.

This simply means the more established and authoritative a website is that links to your website the better, government websites, local directories and local media in and around Leeds are great examples of high-quality backlinks for your Leeds-based business.

Now off-page SEO is also much more than this, remember it is everything that takes place away from your website that generates traffic. A targeted print campaign for instance, a plug on radio Leeds or television advertisement would all fit under off-page SEO methods if they are pushing traffic to your website. Social media will also play a huge role in your off-page SEO, we recommend you create accounts for at least the top 10 social media platforms and post regularly as they give Google and search engines “social signals” which are very important towards your credibility. 

The SEO world is obsessed with link building and back links and the reality is that it takes time to build quality backlinks, it is much better to have 50 solid backlinks than 1,000 low quality and low authority backlinks. Our focus is much more oriented on building fantastic content and being proactive where possible to build solid backlinks and building a health portfolio of backlinks including follow, no-follow and UGC links. 

Some of our SEO strategies involve directory listings, social media integration and guest posting. We need to develop a custom strategy that allows you to network with Industry specific websites as it’s all about collaboration. Off-page SEO usually is something we implement when your on-page is up to scratch and we now need to promote your landing pages or blogs and build your websites overall authority in and around Leeds.

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seo-leeds-client-twenty-eighth-club-logo
seo-leeds-client-jn-sports
seo-leeds-client-ferriers-logo
seo-leeds-s-thomsen-building-services-logo

Which SEO Package Is Best For Leeds?

When choosing an SEO package, it all comes down to your business needs. We have 3 packages you can choose from for your SEO Leeds campaign.

Before selecting a SEO package, we think its good practice to ask yourself a few questions.

  • How important is it to you that you have more success online?
  • In terms of revenue what success would you like to see from your website?
  • How many organic visitors would you like to visit your website on average per month?
  • What percentage of your business is going to be online based vs retail and is this changing?
  • How many orders, appointments or sales are you getting right now and is it enough?
  • What would a successful SEO campaign look like to you?
  • Do you want to reach outside of Leeds or just locally?

The more specific you get with what SEO success looks like to you, the better. The reason we have 3 packages are to cater to businesses of all sizes from start-ups to large corporations and to satisfy all SEO appetites. 

The key difference with our SEO packages is the size of your vision and the scale of what you’re trying to achieve. This is what determines the number of hours needed in your campaign.

Our premium SEO Corporate Package is for larger businesses looking to see significant results within the next 3-6 months. This involves 120 hours of custom SEO work on your website per month and is our premium package. You get 4X the hours of our enterprise package which means 4X the results.

Next, we have the SEO Enterprise Package, which is designed for SME’s. This is for ambitious, up and coming businesses looking to grow online. This package involves around 75 hours of custom SEO work per month and will generate significant results within a 6–9 month period.

Finally, if you’re looking for a starting point the SEO Essential Package is a great, inexpensive way to get a taste of what SEO is all about. We call this the essential package as it’s the bare minimum we would recommend anyone invests into their SEO. However, 30 hours of custom SEO strategy per month will generate significant results roughly within a 9-12 month period with some quick wins along the way.

Still unsure which SEO package to get? Feel free to get in touch or request a free SEO consultation today, please remember our SEO packages are all month-to-month we don’t believe in long term contracts, we want to make you happy in month 1 to win your business in month 2 and so on. We will be happy to answer any question around our pricing or SEO in general with no obligations, we just love to chat about SEO and love SEO Leeds!

SEO Leeds Packages

£600/month
SEO Essential

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £600.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project Time: 30 Hrs
Upfront Payment Discounts
3m: £1,620 (10% Saved)
6m: £3,060 (15% Saved)
12m: £5,760 (20% Saved)
£1,500/month
SEO Enterprise

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £1,500.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project Time: 75 Hrs
Upfront Payment Discounts
3m: £4,050 (10% Saved)
6m: £7,650 (15% Saved)
12m: £14,400 (20% Saved)
£2,400/month
SEO Corporate

We will create a custom SEO strategy for your Leeds-based business based on your monthly budget of £2,400.

  • SEO Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO 
  • Off-Page SEO
  • Local SEO Leeds
  • Link Building
  • Monthly Reporting
  • Est Project Time: 120 Hrs
Upfront Payment Discounts
3m: £6,480 (10% Saved)
6m: £12,240 (15% Saved)
12m: £23,040 (20% Saved)

SEO Frequently Asked Questions (FAQ's)

No matter which SEO package you choose you will always receive a custom SEO strategy. The features included in your custom SEO strategy will always be a mixture of on-page SEO, off-page SEO and local SEO tactics.

The only difference between our SEO packages is the amount of allocated strategic time your custom SEO strategy gets per month. For example, the SEO Corporate package will provide you with 4X the allocated strategic time the SEO Essential package provides.

It is important to consider your starting point, factors such as existing domain authority (DA), competitiveness within your industry and how beneficial your products and services are to your market are all huge factors when considering when significant results will arrive.

It will also depend on which SEO package you choose. The SEO corporate package will get you 4X the strategic SEO work per month and therefore results will be around 4X faster. We try our very best to ensure significant results within the following time frames for each of the following SEO packages.

SEO Essential: 9-12 months

SEO Enterprise: 6-9 months

SEO Corporate: 3-6 months

The answer is yes of course, and we will do everything we can with full commitment to getting you 1st place rankings for the keywords that will benefit your business. 1st place is where around 30% of all clicks are landing, so it’s clear that is where you want to be. However, it is important to know that its much more important to focus on ranking for the right keywords in SEO.

As an example, it is much better to be 3rd position for a search term that generates 500 search queries per month than 1st place for a search term that receives no traffic. Even in 3rd place your looking at acquiring 18% of all clicks on the search engine results pages (SERP’s). This means out of the 500 search queries around 90 clicks will go to you in the 3rd position.

To emphasise the most important part of the equation is the keyword. Thorough keyword research is necessary to discover the most relevant opportunities for your products and services bottom-line.

If you rank 1st place for a search term that gets 10,000 search queries per month, but the keyword has no relevance to your business and doesn’t attract people looking to make a purchase, then this will be of much less significance than ranking 1st place for a keyword that gets 1,000 organic searches per month but is highly relevant to your businesses product and services and attracts buyers.

We are committed to delivering a return on investment (ROI) and therefore it is important that your strategy makes 100% fiscal sense, and we target the keywords that will bring you the money!

SEO is all about return on investment through acquiring more organic traffic to your website and as a result generating more leads and closing more sales. Yes £600, £1500, and £2,400 per month is a sizeable investment particularly for a small local business but bottom line if you’re getting a return, the investment is 100% justified.

Also consider the comparison to hiring somebody within the UK. The average UK salary is around £25,971, this works out at £2,164 per month. You are also obligated to provide statutory sick pay, pensions, holidays, and deal with a range of responsibilities.

When outsourcing your SEO campaign to Concourse Marketing there is no headaches, you can adjust your SEO budget monthly and stop and start at any point in time. We also have SEO starter packages for people new to SEO investment for just a one-off payment of £299!

No. We don’t believe in long-term SEO contracts that don’t provide you with flexibility. All our SEO packages are month-to-month, and you are not obligated to continue with your SEO campaign if you wish to stop.

This allows you to also adjust between the different SEO packages as you please. You can increase, decrease, or stop completely at any time. This also sets up a clear dynamic where we must win your business each and every month with results.

We provide monthly and bi-weekly reporting.

When you hire us for your SEO, the first documentation you will receive is a PDF that outlines your custom SEO strategy. This includes specific objectives to be hit by the end of that month and the specific keywords that will be targeted that month.

This document will breakdown in full the on-page SEO, off-page SEO and local SEO tactics that will be used that month with full justification.

You will also receive an end of month report (PDF), that shows the difference in SEO performance from the start of the month to the end of the month and how progress has been made, day by day.

We will also review the objectives that were set at the beginning of the month in your custom SEO strategy and determine if they were missed hit or exceeded.

SEO is a potent digital marketing strategy with huge upside. However, there are limitations like all marketing strategies that are important to understand so you have realistic expectations.

SEO is a long-term marketing strategy that compounds overtime, the speed from implementation of an SEO campaign to significant results can take time and is dependent on your value proposition, industry competitiveness and starting point.

This means if you’re a brand-new business with a brand-new website that has little to no domain authority (DA) and your products and service don’t currently have traction in the market but fierce competition, it may take some time (9-12 months) before significant results and returns are acquired.

However, we provide monthly reports that will show you exactly how you are progressing month by month. SEO is a very low risk investment with Concourse Marketing as if results aren’t to your standard of expectations, you can stop your SEO investment at any point in time.

Getting started is very easy.

Get in contact with us, you can simply request to get started via our SEO service pages by providing your email, number and first name.

Alternatively, you can email contact@concoursemarketing.com or call us directly on 0114 360 1717.

You can also request a free consultation with no obligations to ask any further questions you may have before starting with your SEO campaign.

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