SEO Traffic Generation Marketing Tactics 2022
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After much consideration we have selected the top 5 SEO traffic generation marketing tactics that you need to know for 2022. We have included both on-page SEO (search engine optimisation) tactics and off-page SEO tactics, so you are truly getting the big picture and very best traffic generation marketing tactics you can implement right away!
#5 Landing Pages - Traffic Generation Marketing
landing pages also referred to as a “lead capture pages” or “squeeze pages” can be defined as a single web page of a website that appears in the search engine results pages (SERP’s) with the purpose of generating leads or converting traffic.
A huge part of an overall on-page SEO strategy involves building landing pages and building out your overall website’s pages. The quantity and quality of landing pages created are foundational to an SEO campaigns success.
It is important that websites using landing pages for traffic generation marketing create enough landing pages, in high enough volumes to optimise the potential traffic they can receive from the search engine result pages (SERP’s).
Alongside the quantity of landing pages, the quality in terms of how focused and targeted the landing pages are becomes paramount in the context of traffic generation marketing.
We advise that each landing page targets one keyword specifically to optimise the likelihood of the landing page receiving rankings in the SERP’s. The keyword that a landing page should target should be established from thorough keyword research that screens out the best opportunities for the business and considers the level of difficulty of specific keywords.
Landing pages can be built to target specific geographical locations, demographics, and psychographics. The idea of a landing page is to optimise the chance of a very specific type of person converting. This person will be searching for something very specific in a search engine such as Google.
Landing Page In The SERP's
The way this is accomplished is by catering all communications on-page to directly resonate with that targeted individual. The use of images, videos and sales copy for example will all be directed towards motivating enquiries and conversions.
Landing pages are also known to have multiple calls to actions (CTA’s), some may be more focused on acquiring marketing data such as emails, phone numbers and full names.
The use of a lead magnet in which an exchange of upfront value in the form of a free downloadable, product, sample, or consultation is also widely used on landing pages to incentivise lead generation.
We also recommend that you have a clear display of your pricing if possible. Upfront pricing on landing pages will increase the quality of your enquiries and the likelihood of them converting.
Some people are hesitant to put upfront pricing on their website in case it puts a prospect off enquiring. However, the enquiries you receive with upfront pricing are already financial qualified to some extent as they have enquired despite seeing your pricing and expectations for compensation.
To summarise a landing page is a way of presenting your products or services in the optimal way on a web page that is found in the search engine results pages (SERP’s). They are designed to convert traffic into enquiries or purchases and are fundamental to any successful SEO campaign.
Geographically Targeted Landing Pages
#4 Blogging - Traffic Generation Marketing
Blog posts can also be defined as individual web pages found in the search engine results pages (SERP’s) they differ from landing pages in nature as a blog post is to educate and inform not to directly sell a product or service. They are a very important part of your overall web design.
Blog posting is an effective traffic generation marketing tactic that can position you as an expert in your field and authority in your industry. Like landing pages both quantity and quality are important when blogging as consistent and frequent posting is much more effective than posting once in a blue moon.
The quality of the Blog post is also paramount as depending on the competitiveness of your industry, you will need to provide more accurate, up-to-date, and relevant advice than your competition to outrank your blog in the search engine results pages (SERP’s).
Google favours blogs with high user engagement so they will also need to be produced with engagement in mind so the people that click through to your blog spend plenty of time digesting your information and interacting with your web page.
Metrics such as bounce rate and visitation time are used by search engines like Google to determine how “engaged” your user is whilst interacting with your blog post. Long visitation times and low bounce rates are good signals that your content is worthy of higher ranking in short.
The power of a blog for traffic generation marketing is crafting content that is structured around questions people are asking right now in search engines. For instance, someone may want to understand how much does SEO cost UK? Or learn about the 7-core advantage of SEO.
SEO Blog Topics For A Hat Business
As a service provider answering these questions that are relevant to the services you provide or products you offer positions you as an expert in your field and is a way to provide free value to prospects which may indirectly result in an enquiry or sale through your website.
To expand on this further consider somebody asking the question “How much does SEO cost UK?”, it is likely that this person may be searching for SEO services within the UK and just wants to understand the different pricing options before proceeding. Naturally you will be considered as an option when educating and informing that person about a product and service you offer comprehensively as your positioned as an expert.
It is also important to conduct thorough keyword research like landing pages when searching for questions that are being asked right now in search engines. This way you can reverse engineer success and create a blog post that is being demanded by answering a question that is frequently being asked in the search engines in terms of search volume.
As mentioned earlier Blogs are primarily to educate and inform but linking out to your landing pages and effective internal linking can be very powerful to power up your landing pages. One of the biggest benefits of a blog post to you as a publisher is the opportunity to drive traffic to your service pages and drive conversions indirectly.
In summary blog posts are a fantastic traffic generation marketing tactic, that help educate and inform people looking for information relevant to your products, services or business in general. They can be a great way to share industry trends and best practices.
They are not just helpful for your users as they help to position you as an authority in your industry, gain trust and build brand equity. They will also indirectly help conversions when internal linking and discrete call to actions (CTA’s) are implemented within your blog posts correctly.
Blog Post Examples For SEO & Web Design
#3 Social Media - Traffic Generation Marketing
A popular off-page SEO tactic is social media. Your website should have full social media integration to encourage sharing and to provide direct access to your social media platforms.
The first step to implementing a social media strategy is to determine which platforms you want to build a strong presence on. The platforms that you should invest time into will depend on the context of your business and the context of the platforms themselves.
There will be certain platforms that should carry more weight in your social media strategy, for instance platforms such as LinkedIn are well suited for b2b based businesses, so it would be wise to have a LinkedIn profile in place.
There are 100’s of social media platforms that you can use, most of which are free of charge to promote your business. Here are the top 8 social media platforms we recommend you go and setup an account on right now and invest some time to learn about the context of the platforms.
You will be already very familiar with most of these platforms and understand their commercial utility. These platforms are all unique in function and its important you prioritise the platforms most compatible with the context of your business.
Discord and Spotify are platforms you may not have considered. Spotify is an audio-based platform, anticipated right now to become the juggernaut in podcasting. You can checkout Podcasters Spotify to get setup today and kickstart your new podcast. Do not miss out on the opportunity to become an authority in the podcasting space.
You also have Discord currently very popular in the gaming community, this platform can be used to build a community from scratch and is becoming a popular tool for building collaborative networks and something we strongly recommend you checkout. It will be interesting to see how this platform continues to evolve over time.
Creating frequent content on these social media platforms, posting daily, and engaging with groups, forums and communities will provide social signals to Google which won’t directly impact rankings however will increase traffic to your website, increase your brand awareness overall and authority online as an expert in your field.
If you build followings on social platforms, you can then push this traffic to landing pages and blog posts which will significantly impact your websites traffic and therefore assist with lead generation and sales.
Like blogging social media posting should be focused on providing value to your audience. We advise that your content is educational, informational, and entertaining.
Social media is one of the most effective traffic generation marketing strategies as it is mostly free of charge and significant followings can be acquired. This attention can then be funnelled directly towards your website’s primary pages for lead generation and direct conversions.
#2 Direct Linking - Traffic Generation Marketing
This traffic generation marketing technique is one of the most effective and direct approaches you can implement to generate initial traffic to your website and is a great place to start with promotion.
Directly sending someone in your network a link is beautifully simple, they can just simply click on and access your content directly. The only issue with this approach is that its effectiveness is limited to your immediate network.
However, if you have a solid network of 50, 100, 300 people that will read your blog posts out of respect for you as an individual then you should certainly capitalise on this initial traffic and encourage that they spread the word.
This immediate network is also known as your powerbase, this concept starts to get exciting when you consider the amount of people you know and all the people that they have in their immediate power base.
To break this down further If you know 100 people and those people in your immediate power base have 100 people in their powerbase you now have access to 10,100 people!
If you can incentivise your immediate network to push your content you could generate a significant amount of traffic to your website from this traffic generation marketing tactic. You may have affiliates that help push your products and services, they should also be incentivised to promote your content to take your affiliate marketing to the next level.
To truly optimise this approach, you need to consider the way in which you are direct linking your immediate network. If your direct linking via email it will be much less effective than direct SMS text messaging.
You want to be as direct as possible. Direct messaging on WhatsApp, Facebook, Instagram, and Twitter can also be very effective methods and great ways to implement this traffic generation marketing tactic, stay away from posting to group chats focus on 1 to 1 communication.
It is also important that you are sending content your passionate about and are very clear in your intentions for sending the direct link. You want to avoid this tactic when trying to sell a product or service directly but implement this tactic when just trying to get some eyeballs on your web pages.
Asking for general feedback, recommendations and thoughts on a blog post can be very powerful as people often like to give their opinion on a subject especially people within your network that are in the same industry.
It can be equally as powerful to just simply ask someone to proofread a piece of content you have created. The reason for this is because Google and search engines recognise when people are consuming your content and the more time spent on your web page the better for your rankings.
Please do not overlook this traffic generation marketing tactic because of its simplicity. This is a very potent tactic that many digital marketeers overlook.
#1 Traditional - Traffic Generation Marketing
The old school traffic generation marketing tactics are still around today because they have stood the test of time. Here we will go over the big 3 traditional traffic generation marketing tactics that are most impactful in terms of off-page SEO.
Print is an extremely effective off-page SEO tactic that can increase the direct traffic to your website. Yes, it is an old school approach, but business cards, leaflets and signage all help get your business in front of more customers and break through obscurity. You can craft your print marketing to directly get people to your website and to organically search for your business to increase organic traffic through search engines.
Face to face is the most direct form of communication, this could be door to door or involve walking directly into a business and asking to speak with the business owner. You may also integrate your telemarketing campaign with visitations so you can setup appointments over the phone and schedule a formal time to meet in the future.
Nothing can beat shaking somebodies’ hand and looking them in the eyes when telling them about your products and services with conviction. It is important to realise visitations are not only effective for selling products and services directly but can also be used to make introductions for future business.
We recommend you take the pressure off and just implement visitations with the purpose of making an introduction and handing someone your business card. Don’t worry about making a sale or converting an appointment just focus on making it clear who you are and what you specialise in.
If your going door to door you could simply hand your prospect a leaflet and introduce yourself. If your b2b hand out a business card and let them know if they are ever in need of your services to get in contact.
This is a very effective off-page SEO traffic generation marketing tactic as you will generate traffic to your website simply by telling a prospect where you can be found, combining print marketing can take this approach to the next level as you can hand them your business card to generate curiosity and motivate them to check out your website directly.
Outbound telemarketing can also be a daunting approach to traffic generation marketing like visitations but can be extremely effective.
You can use technology like VoIP to make large volumes of calls over the internet for very little expense. You can use this approach to drive sales directly or purely for traffic generation purposes.
Consider a telemarketing campaign in which the reason for your call is to introduce yourself and send over a case study of a client and simply make the prospect aware that if they ever need someone you are the person they should contact.
Now even if they don’t need your product or services right now, they may still be interested in learning about who you are and visit your website. This approach can be taken to the next level when combined with a strong email campaign.
If the prospect is emailed and there is a direct link within the email to your website, now you are combining telemarketing and email to get someone on your website and increase the traffic to your website.
You can also create landing pages specifically for telemarketing campaigns. For instance, you could have a Christmas offer on your products and services and create a landing page with the URL slug as “/Christmas”. You then get prospects on-call to enter the URL in directly in which a promotional offer is now available.
We recommend that you use telemarketing to primarily increase appointments, consultations and sales but you must also not miss out on the opportunities to increase traffic to your website indirectly.
If a prospect needs information on the call, email them a link to a blog post in which the topic is comprehensively covered. This is a fantastic way to both increase trust and authority and increase your websites traffic.
Top 5 SEO Traffic Generation Marketing Tactics
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