Our Approach To Web Design
Searching for SEO friendly web design services? We are a results-driven, professional web design company that build websites with solid SEO friendly foundations.
This ensures people looking for your products and services find your website in search engines such as Google. Bottom line, we build websites that gets eyeballs, leads and sales.
An Overview Of The Digital Takeover
In 2008 online accounted for only 4.8% of all retailing, this increasing to 16.3% of all retailing by 2017, meaning almost one-sixth of every British pound spent was online in 2017, (ONS).
In 2017 retail e-commerce sales, were at £1.8 trillion globally, in 2019 retail e-commerce had reached £2.6 trillion and is now expected to increase to £4.8 trillion by the end of 2023, (Statista).
Customer behaviour has clearly changed and doesn’t appear to be slowing down anytime soon. In short a website is a great first step to future proof your business.
We Can Revive Your Dormant Website!
Ultimately you need to decide if your satisfied with the current levels of success from your website. We will deep-dive into a variety of key metric and KPI’s to determine how effective a website is.
We can then determine the changes that need to be implemented in your web design strategy. Here are 5 key metrics we advice you keep a close eye on.
This is the number of users that land on your website organically through a search engine. This number disregards users that have come from other sources and focuses on organic reach.
Total organic traffic is key to understand how you are performing in the search engine result pages (SERP’s) and your overall SEO performance.
Its not all about quantity it is also about quality. Keywords are fundamental to understanding the quality of your organic traffic and how your website pages are competing in the SERP’s.
This metric will indicate how effective or ineffective the content strategy implemented on your website is generating eyeballs, leads and sales, which is what it is all about!
Your PageSpeed Insight Score will highlight your website speed and provide you with some useful metrics regarding responsiveness across different devices.
We know exactly how to construct a speedy website that search engines reward and will allow your customers to navigate your website with ease.
The opposite of bounce rate, this metric will provide you insight on how users are behaving on your website, specifically indicating how likely a user is to bounce around to other pages or off your website.
A poor engagement rate can reveal serious web design issues and is a direct indication that the UI & UX functionality needs to be improved for any given website page.
Visitation time is a metric that speaks for itself. The longer people spend on your website and the more pages they see usually the better for your business.
The exception to this may be if a page is creating confusion and causing a user to spend longer than necessary on a page. This is usually the result of unclear navigation and poor web design.
Websites are built to fulfil a specific purpose and ultimately success needs to be predicated on how well of a job it does towards fulfilling that purpose.
Most websites are centred around growth of a business or organisation. With this in mind, a website that generates attention is essential. In fact, without attention growth is impossible.
All websites have different requirements, and those requirements are what ultimately the price of your website will be based on. We have upfront pricing on this page that shows our web design packages so you can see the exact features included at different price points.
Please look over our web design packages to see the difference in features between the web design basix package £700, web design max package £1,100 and E-commerce web design package £2,500. You will see factors such as total number of website pages will contribute towards the total cost of your web design project.
We have provided estimates to how long on average each web design project will take to complete in terms of hours into the project. These estimates are based on our team being able to move through our web design process from start to finish with all the content needed to build the website provided upfront.
Web design basix package (35 hours approximately)
Web Design Max Package (55 hours approximately)
E-Commerce web design Package (125 hours approximately)
This time does not account for delays that we may encounter due to the revision process or waiting on content to finalise your website. The important thing is we get your web design right and that we strive for perfection, so although we are efficient and timely with our process, we prioritise standards and quality above all.
Not at all. Although we are based in the heart of Yorkshire, we are more than happy to work with businesses anywhere in the world. We can communicate remotely and manage your website project the exact same way we would a Yorkshire based business. Get in contact today to get started with your web design project!
Yes! We build your website so once we have delivered your web design project you can make changes very easily. We use platforms such as Elementor Pro that make adding content, images, and new pages to your WordPress website very easy. We can provide useful tutorials on how to use these platforms so once your web design project is complete you can keep it fully updated!
Keeping your website updated is something you can do yourself or we are happy to do for you. We don’t offer a fixed cost for maintenance but if you contact us, we can provide a quote based on the maintenance work you would like us to carry out.
We offer SEO services that are month-to-month and ensure your website is optimised for search engines and optimised to attract organic traffic, with SEO you can be sure that your website is not only maintained but optimised for lead generation and direct sales.
We can recommend a host for you to use and help register your domain name with no problems, however we don’t offer hosting and domain registration services. The reason for this is we want you to own your website 100% once we have completed your web design project. We believe you owning the domain name and hosting from day 1, is simply best practice.
Yes, yes, and yes. Building mobile friendly and fully responsive websites is what we do so you can be sure that your website will look fantastic on desktop, mobile and across all devices. Here are some of the devices we consider in your web design process during our responsive work.
Your input is vital throughout your web design project to ensure we are exceeding your expectations. We have different levels of customisation available depending on which web design package you select. This will factor in to how much input you have in the overall web design process.
This is your website so your guidance and recommendations will be necessary to build a website that fits your vision. We will require your input on selecting themes, brand guidelines and during the revision process as a minimum or a member of your team alternatively if you prefer a hands-off approach.
Yes, we specialise in WordPress websites and recommend the WordPress content management system (CMS) for all our clients. WordPress is the leading CMS on the planet with almost half of the world wide web powered by WordPress.
The reason it is our preferred platform is because it is optimal for building stunning, responsive and SEO friendly websites. The ease of use of a WordPress website once we have delivered your web design project is also paramount. This makes amendments, updates and uploading new content to the website yourself after your web design project is complete very easy.
We are available. During your web design project, you will have 2-3 revisions during the web design process and a 7-day review window after we have delivered your website as a final project. After this your website is finalised as a project, but if you need us further down the road for more web design work, amendments, or maintenance we are only an email away.
We can quote you for additional works and provide a SOW (statement of work) if you need us for a new web design project, if the change is minor or your problem can be resolved quickly we are happy to take a look at this for you as a thankyou for choosing us for your web design project in the first place, we are grateful for your business and like to go the extra mile for our clients.
We specialise in SEO friendly websites and if you choose the web design max package or E-commerce web design package your website will be built with SEO friendly foundations. However, the web design basix package does not include the SEO starter package but can be added on after your web design project is delivered at a later date, with no problems. It is also important to note that SEO is an ongoing process. To significantly increase organic traffic, leads and direct sales to your website it will require an ongoing SEO campaign. Please feel free to checkout our SEO starter package or monthly SEO packages.
Yes, we work with all businesses. We get a lot of excitement from working with a full range of businesses of all different types and sizes. We want to help you optimise your digital marketing and online presence regardless of your current position. If you are committed to the growth of your business, then we are excited to help you in the process, please feel free to get in touch today.
Our payment process is simple and designed so payment is requested at the appropriate stages of your web design project. We require a 50% upfront payment before we begin your web design project this is after your initial consultation, SOW and contract has been signed off.
There is then a 25% payment after your website is sent to you for revisions and this needs to be paid before changes are made. Finally, the last 25% of the payment is taken once revisions are complete and website is tested for responsiveness, functionality, and errors. You will then have a 7-day period to report any issues or errors for us to fix completely free or charge.
Getting started is easy! You can reach out to us directly via email: contact@concoursemarketing.com, phone: 0114 360 1717 or by contacting us directly through the website. We recommend requesting a free consultation via this page directly to get started. We offer a web design consultation free of charge and there are no obligations to move forward.
